2013年1月3日 星期四

LYCRA® Fusion fibre

期待一試呢款襪褲...

Worth trying this very interesting pair of tights from Andrea Bucci which is made by LYCRA® Fusion fibre.

http://www.mytights.com/us/andrea-bucci-lycra-fusion-opaque-tights.html







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More information on  LYCRA® Fusion fibre:

LYCRA® Fusion fibre is based on a new patent-pending technology. This bi-component technology delivers fusibility with superior stress-strain performance functions helping to prevent runs whilst maintaining stretch and recovery benefits that are essential to the brand’s rich heritage. LYCRA® Fusion fibre:

• Helps make hosiery ladder resistant
• Improves the durability and wear life of legwear
• Delivers exceptional fit and maintains shape retention
• Can be adopted by hosiery makers on commercial machines and processes
• Provides a uniform appearance to hosiery
• Will be available from key brands next year

The launch is supported by a new LYCRA® fibre brand campaign developed by maria Werbeagentur GmbH (based in Hamburg) and photographed by Stephan Abry. A lady wearing LYCRA® Fusion fibre hosiery is surrounded by the motives “cactus” and “thorn roses” which represent beautiful natural scenery yet a potentially dangerous one. Denise Sakuma, segment director for legwear at INVISTA says: “We want to communicate this innovation beyond its performance of helping to prevent runs in hosiery, and bring it to an emotional level that directs a message to women: dangers are out there, yet they can feel confident and fearless thanks to LYCRA® Fusion fiber benefits”.

LYCRA® Fusion fibre hosiery is available in Spain, as well as, expectedly from A/W2010, from leading brands in France, Poland, Germany, Italy and Bielorus.

For more information, please download the recent LYCRA® Fusion fiber brochure, contact your INVISTA representative or send an e-mail to apparelinfo@INVISTA.com.


LYCRA® is a trademark of INVISTA.


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